I am interested in using Illy coffee in my cafe, but I feel that the customers in the area the cafe is based will not be aware of the Brand Name.

I would mainly prefer answers from people in the UK - could you also tell me which area you live in (reigon) and which coffee name you prefer?

Illy is sorta the "ferrari" of italian coffee. In my bar, i'm using Nespresso capusules. Less hassle, less mess, same great coffee. Coffee machine is a bit pricey though. But they come out with limited edition coffees every few months.
You might wanna look for your local nestle/nescafe distributor.

Illy is my favorite coffe.I never drink something else.It's a worldwide brand name.If they don't know it they'll try it,they'll like it. Trust me.